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It's what's inside that sparkles


The #SparkleforSocialCare initiative has taken the nation by storm as many of our Social Carers and care homes as a whole struggle to stay afloat with the delayed support from the Government during the COVID-19 pandemic. The Care Sector Ball generated the initiative to support the Care Worker’s Charity; aiming to raise money for those working in care who are facing financial difficulty if they have had to take time off or are facing financial adversity during this time. Moreover, the movement is to show our appreciation and support for those working on the front line, now and during this time of uncertainty.

In the UK there are approximately 1.6 million people working in Social Care, and since the outbreak of COVID-19 the Care Worker’s Charity has received a 700% increase in the number of grant applications they have received. The Care Worker’s Charity is a charity set up to support those working in care in the UK, providing grants to those facing financial difficulty and working to raise the profile of care workers within society. Gold Care Homes is in association with The CWC to support the cause and support our Gold Care family in the unpreventable events of life.

On Monday 13th April, people took to their Christmas decorations and sparkly clothes in their cupboards to shine bright and show their united stand with all of those working in Social Care. The residents and staff in Gold Care Homes spent time adorning themselves in glittery eyeshadows, nail polishes, tinsel and completed glittery artworks.

By partaking in this worthy cause to support those working on the front line, those who wear sparkly items donate at least £1 to help raise the funds needed for the care workers across the country. Since launching the initiative, the Care Sector Ball have raised over £8,000 towards their £100,000 target. You can donate today by clicking here.

Ravi Gidar, Managing Director commented: “Day in, day out we see those working in care homes going above and beyond to support our residents and ensure they are safe, happy and fulfilled. The #SparkleforSocialCare movement is one close to our hearts, and so many around the country who have loved ones in homes. The carers working on the front line bring joy and sparkle to the lives of residents and we want to share that sparkle nationally by joining forces with the Care Sector Ball and CWC to help thank all those working in care for the incredible work they do.

Gold Care Homes has taken a stand and united our 23 care homes with the #GoldCareSparkle and our residents were nothing but pleased to wear gold tinsel and create artworks to support the cause. I would like to thank our Gold Care family and all of those working in care for continuing to shine bright and weather this crisis. We thank you and stand with you.”

Can I still get involved?

#SparkleforSocialCare day was a tremendous day in our care homes, but it doesn’t stop there – we can continue to wear bright things and donate money to show our support for those working in care. We hope to see as many people as possible getting involved to help us thank all of those working in care.

Post pictures with the #SparkleforSocialCare and donate as little or much as you’d like to the Care Sector Ball’s JustGiving page.

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